As autumn arrives, it is time to wear jackets again. This functional clothing originally designed for outdoor sports has gradually come out of the mountains. It into the streets of cities with its unique waterproof and breathable material and practical design. Nowadays, jackets are not only a must-have equipment for outdoor activities. But also a trendy item for fashionistas to show their personality and attitude.
ast year, the feeling of ease and freedom became popular. Setting off a trend of outdoor sports in the fashion circle. The colors of jackets have also changed from the bright colors to more versatile and everyday black, white, khaki, etc. In the category of outdoor clothing on e-commerce in 2023, the sales of jackets on several major platforms reached 20.49 million pieces. From August 2023 to September 2024, the sales of jackets on mainstream e-commerce platforms have reached 10 billion. Why are jackets so popular?
Affected by the epidemic, many people have begun to prefer outdoor activities such as hiking, camping, and cycling. Jackets are windproof, waterproof, and breathable, which are very suitable for these scenarios, so the demand has increased significantly. Jackets have successfully entered the mainstream fashion circle with their functionality and simple design. Some trendy brands have begun to launch fashionable jacket styles. On the basis of practicality, more design elements are incorporated. Such as bright colors and unique cuts, to attract young people.
Jackets are not limited to outdoor occasions. Due to their lightness, windproofness and rainproofness, they have become the “universal jacket” for urban commuters. Whether it is spring and autumn or occasional bad weather, the practicality of jackets makes them an ideal choice for daily wear.
In addition, trendsetters on social platforms have greatly promoted the popularity of jackets by sharing their outfits. Especially some popular jacket brands such as The North Face and Patagonia, which have become “must-have items”.
To sum up, the reason why the jacket is so popular is that it is driven by fashion trends, supported by actual needs and functionality. And with the help of social media, it has quickly become popular in the past two years.